Firstbase teamed up with Haldiram’s North to redesign their range of products from traditional Indian snacks to festive confectionery.
The brief was clear - to develop fresh visual languages for Haldiram’s products ranging from traditional Indian snacks to festive confectionery, in a manner that caters to both current and future customers. The designs must be adaptable to the complete category of products with a unique shelf throw to hold the capacity for a strong brand recall for the consumer.
The designs shown here are from alternative design directions to those approved by the client I worked on with the team.
